Ramy Abdeen

Photo source   A Foolproof Guide to Marketing Strategies What Is Mass Marketing? Mass marketing's principal goal is to enlarge the advertising campaign to reach the most considerable amount of people, and subsequently, more potential customers. The meanwhile ignores exact specific audience customization. Examples: Magazines, Billboards, TV, and digitally hosted ads. Advantages: Of course, more potential customers will be among this amount of population, while grabbing more attention means increasing brand awareness, not to mention it take less analytics work effort.  Disadvantages: On the other hand, it decreases the chances of ad customization to specific target customers. As well, smaller companies might suffer more challenging competition.  Direct Marketing:   In a nutshell, direct marketing is counting on targeting a specific person or an organization that shares similar interests to generate new business.  Examples: Direct Mail, Email, broadcast faxing, couponing. Advantag