Photo source A Foolproof Guide to Marketing Strategies What Is Mass Marketing? Mass marketing's principal goal is to enlarge the advertising campaign to reach the most considerable amount of people, and subsequently, more potential customers. The meanwhile ignores exact specific audience customization. Examples: Magazines, Billboards, TV, and digitally hosted ads. Advantages: Of course, more potential customers will be among this amount of population, while grabbing more attention means increasing brand awareness, not to mention it take less analytics work effort. Disadvantages: On the other hand, it decreases the chances of ad customization to specific target customers. As well, smaller companies might suffer more challenging competition. Direct Marketing: In a nutshell, direct marketing is counting on targeting a specific person or an organization that shares similar interests to generate new business. Examples: Direct Mail, Email, broadcast faxing, couponing. Advantag
Based on a true story... Through Needle's Eye Adam is the name that my parents decided to call me… Among a few things they gave me and I liked was my name, the name I carried for over 30 years, which I have been known by, throughout my study levels until graduation from Social Studies and being lucky enough to have what I can call my first actual job. Like lots of my fellow generation, we usually don’t work in the same field that we studied, therefore I have gone through the media field, which I didn’t have lots of passion for it at the beginning I’d say. In short words, I have been pushed into it through a recommendation by my father. Unlike the majority, I didn’t like the media field too much, but I can’t deny that I found my passion through it, which wasn’t an actual kind of media-related position, moreover was a management position. I started as a department coordinator until promoted to a department operations manager, and that’s when I started to find out what if you wis